Blog
Welcome to the Word+Style Blog on the art and business of translation.
This is where language meets strategy. Through articles, insights, and practical tips, we explore how expert translation can shape communication, support business goals, and preserve meaning across cultures.
Whether you're a business owner, communicator, or language enthusiast, you'll find valuable perspectives on both the creative craft and the commercial side of translation.
Debunking the Myths about Freelance Translators
Establishing a working relationship with a freelance translator offers many benefits. Here are a few common misconceptions about the differences between translation agencies and freelance translators and the reason why freelancers are every bit as qualified as translation agencies.
Making the Case for Freelance Translators
Based on my experience working with agencies of all sizes, I would like to make the case that individual freelance translators can do just about everything that agencies can, and sometimes we do it even better.
Adapting Marketing Translations to Foreign Audiences
As Nelson Mandela is known for saying, “If you speak to a man in a language he understands, that goes to his head. If you speak to him in his language, that goes to his heart.” So how do you adapt marketing copy originally written in one language into another to appeal to your potential customers?
The Benefits of Working with a Bilingual Reviser
When you have a document that needs to be translated, one of the first things you must ask yourself is whether the translated document should be revised by another translator. Read on to find out why bilingual revisers are key to rendering an impeccable translation.
You’re Not Fluent Yet! Speaking the Language of Sustainable Development
Language is powerful. It is how we think, express ourselves and understand others. It can also be used to persuade, convince and influence, which is why the language we use plays an important role in promoting change.
The Golden Rule of Translation: Why translators should translate into their mother tongue
Amongst translators, it is almost universally agreed that translators should only work into their native language, but most translation clients are completely unaware of this fact. Why is this practically the golden rule of translation?
Why Translation is Essential If You Want to Reach New Markets
If you’re looking to expand your reach, having your marketing content translated is one of the fastest and easiest ways to do it. In a world where your website is the first place people look to decide if they want to buy from you, having quality written content is essential.
Becoming a Certified Translator: The Canadian experience
While the road to certification was a bumpy one for me, it has turned out to be a positive and fulfilling experience that I would recommend to all translators, regardless of where you live.
Five Cost-Saving Tips for Translation
No matter the field you work in, it’s sometimes necessary to reduce expenses in order to reach your ultimate goal. When it comes to translation, which is often the very last step in the writing process, it is actually possible to cut costs while increasing quality.
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